Creating and evolving ideas, improving things, finding new multiple perspectives and new and alternative solutions.
Making everything, from ideas to prototypes to production ready.
Designing how people can interact with things to efficiently carry out meaningful activities. There are almost endless possibilities to augment human activity through computing, synthesising and imagining things as they could be.
Evaluating and measuring ease of use and learnability of all kinds of things and systems.
Understanding the experiences of people using products and services, in particular the affective and emotional aspects of interaction.